Onam 2023: Showcasing Your Kerala Saree Collection on Social Media

As Onam approaches 2023, it's not just a time for grand feasts and festivities, but also an opportunity to showcase Kerala's traditional sarees on social media. Kerala sarees have captivated social media with their rich history, intricate designs, vibrant colors, and cultural significance. By sharing your Kerala saree collection online, you not only celebrate the festival stylishly but also contribute to preserving this timeless tradition.


Creating captivating visuals is essential for your photoshoot:

  1. Choose a Theme: Align with Onam's spirit by incorporating elements like pookalam (flower rangoli), traditional props, or festive decor.

  2. Natural Lighting: Opt for daylight to highlight the saree's colors and details effectively.

  3. Backdrop: Use a clean, uncluttered backdrop that complements the saree's colors, such as a white or pastel wall.

  4. Accessories: Pay attention to jewelry and footwear for an elegant touch.

  5. Hairstyle and Makeup: Opt for traditional Kerala hairstyles and minimalistic makeup to complement the saree's grace.


Engaging content ideas:

  1. Saree Reels and Videos: Showcase the saree from different angles in short video clips, highlighting its unique features.

  2. Saree of the Day Series: Dedicate posts to different sarees, sharing their history, significance, and styling tips.

  3. Behind-the-Scenes: Share glimpses of your saree collection process, from selection to photoshoot preparations.

  4. Collaborations: Partner with local photographers, makeup artists, or fashion bloggers for unique photoshoots and cross-promotion.

  5. Storytelling: Share stories about each saree's origin, special occasions it's been worn to, or personal memories associated with it.


Connect with the saree community by engaging with your audience, participating in discussions, and collaborating with fellow enthusiasts. In 2023, use the power of social media to celebrate, share, and connect with a global audience while preserving the timeless charm of Kerala sarees. Read this blog, to know more.

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